Since 1981, Sunrise Senior Living has been the employer of choice for warm-hearted people searching for meaningful work in a nurturing, ethical and active environment. We offer a uniquely sensitive approach and personal touch to caring for people in the senior years of their lives.
With 270 communities located throughout the U.S., 16 communities in Canada and our Community Support Office located in McLean, VA., we are always seeking exceptional people with a passion for working with seniors. Above all, we want people who are dedicated to the mutually rewarding experience that comes from caring for others.
Serving Hearts
Sunrise team members share Sunrise’s passion for seniors and commitment to quality. We hire the very best team members who have a natural serving heart and commitment to providing the very best in service and care.
From its early beginnings, Sunrise has cultivated a caring, family-like atmosphere for our team members. We champion the quality of life, not only for seniors, but also for the team members who care for them. People who choose to pursue a career at Sunrise enjoy our personal touch to providing focused, daily care.
Feel the warmth of a Sunrise career.Job Description
At Sunrise we pride ourselves as pioneers of the senior living industry. The director of Marketing is an integral part of a team dedicated to enhancing the Sunrise brand through an alignment with our mission and values. We are seeking a dynamic and creative leader to manage our corporate marketing efforts.
Responsibilities
The director of Marketing is responsible for the development and execution of corporate marketing initiatives. The position oversees the day-to-day management of marketing channels, systems and promotions for approximately 350 communities in the US and Canada, as well as overall corporate branding. Channels include internet, external as well as internal referrals, direct marketing and media. In addition, the director of Marketing will focus on managing collateral development and inventories, sales support systems, vendor relationships, as well as crafting and executing promotions to drive sales.
Job Requirements
* A minimum of seven (7) years consumer-oriented, strategic and brand-driven experience; healthcare industry preferred, but not required
* History of consistently delivering business results
* Demonstrated track record of accomplishments in marketing and planning business-to-consumer marketing channels
* Bachelor's degree required; MBA or Masters preferred
* Experience evaluating business trends, and developing and successfully implementing new programs and strategies that enhance individual community (facility) as well as company performance
* Experience in progressive e-marketing techniques such as SED, SEM, Social Networking, and Email Markets
* Ability to work effectively in dynamic, rapidly changing, team-based environment
* Must balance high-priority, long-term projects with short-term, immediate deadlines
* Strong creative talent and problem-solving skills
* Ability to foster collaboration between sales and operating teams
* Excellent oral and written communications skills
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