Company:Loews Hotels Property:Lakewood Regional Support Location:Florida-Orlando Management Position: Yes

Entry-level Position: No Industry Categories:Hotel/Resort Position Categories:Marketing/PR Job Availability:

Position: Social Media Manager

Position Summary:

• Responsible for developing innovative, effective and ongoing social media plan across all channels and continually update plan/strategy and related activity based on emerging trends and opportunities.
• Monitor/track/interpret/leverage all social media trends.
• Manage day-to-day social media activities. This includes planning an editorial calendar and creating content to support that calendar.
• Engage with hotel friends and fans, bloggers and other key audiences to foster conversations and relationships.
• Monitor review sites and develop appropriate responses, in conjunction with hotel operations teams and Director of Public Relations. Submit request for reviews to be removed/disputed, as necessary.
• Create photo and video content to support overall PR and marketing goals.
• Creates, updates and maintains photo library for LHUO.
• Develop and maintain key relationships with bloggers and other influencers.
• Maintain current lists of key influencers across multiple categories.
• Partner with Loews home office, Universal Orlando and Hard Rock International to leverage social media opportunities.
• Work closely with hotel operations teams and resort marketing team to promote new offers, need periods, events, food and beverage offerings and guest experiences.
• Analyze and interpret results and actively listen in social media channels, regularly report on findings.
• Use social media to identify trends, problems and areas of opportunity to positively impact the guest experience
• Attend required hotel meetings to keep abreast of in-house activities/promotions and events; maintain communications with other departments throughout the hotel
• Other duties as assigned
• Regular attendance in conformance with standards
• May be required to work varying schedules to reflect business needs
• Required to attend all training sessions and meetings
• Ability to perform “Physical Requirements” and “Mental Effort Requirements” as explained below.

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions:

• Assist hotel teams with communications, marketing and promotions
• Assist with hotel photo and video shoots
• Support and participate in media and blogger FAM trips
• Participate and support hotel special events
• May be required to work varying schedules to reflect business needs.
• Other duties as assigned

Required Skills and Experience:

Required:
• Bachelor of Arts degree in hospitality, communications, marketing, public relations or related field
• Experience in hospitality, marketing or public relations
• Strong interpersonal and relationship-building skills; must enjoy working with people and as part of a team.
• Ability to operate basic office equipment
• Working knowledge of related computer software and social media platforms
• Excellent verbal and written communication skills; detail-oriented
• Ability to work independently and to handle confidential information
• Strong organizational skills and the ability to manage relationships

Preferred:

• Bachelor of Arts degree or equivalent in hospitality, communications, marketing, public relations or related field.
• 5+ years progressive experience in hospitality, marketing, public relations or social media
• Guest service experience
• Knowledge of and experience with social media marketing tools – Promoted Posts, Sponsored Stories, Ads, etc.


Education: BA degree or equivalent in hospitality, communications, marketing, public relations or related field.

Experience: At least 3 – 5 years experience in hospitality, public relations or marketing

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Pay Range: Bonus: No Other Benefits: Local Hire Only: No Work Permit: Applicants who do not already have legal permission to work in the United States will not be considered. Accommodation: No

About Loews Hotels:

Loews Hotels is a vibrant collection of one-of-a-kind hotels with distinct personalities. Each hotel and resort offers high-quality accommodations, impressive surroundings, personalized service, and thoughtful amenities for a luxurious guest experience. As a company we care about our guests, our community and our team members.

Headquartered in New York City, Loews Hotels manages properties in most major markets in the U.S. and Canada. Each property goes beyond Four Diamond standards to provide guests with a supremely comfortable, uniquely local travel experience at a great value. Loews Hotels boast prime locations in the cities of New York, Washington DC, Denver, Los Angeles, Nashville, Philadelphia, Annapolis, Montreal, and Quebec City, as well as world-renowned vacation destinations such as Miami's South Beach, Universal Orlando, New Orleans, Tucson, St. Pete Beach, and California's Coronado Island. Loews has established some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road.

At Loews Hotels, our team members' commitment to our guests and dedication to our communities is cherished. We seek genuine individuals who are able to engage and delight our guests by providing Four Diamond AND MORE service. We invest in training and development opportunities for all team members, so they may grow and develop as individuals. We embrace diversity at our core and offer the opportunity for all team members to reach their potential as professionals. At Loews Hotels, we seek to create a dynamic culture that makes work interesting, challenging, fulfilling and fun.

As part of our commitment to our team members, Loews Hotels is proud to offer competitive compensation and benefit plans tailored to each marketplace. These include:

• Pay that meets or exceeds area standards
• Retirement (401-K) and incentive plans
• Medical and dental coverage
• Short and long-term disability
• Life insurance
• Holiday and vacation pay
• Team member assistance plans
• Career development programs
• Tuition reimbursement programs

Loews Hotels is an Equal Opportunity Employer committed to a diverse work culture, M/F/D/V