Welcome to the Bright Side® at La Quinta Inns & Suites.

Who is La Quinta?
We help brighten the day of our busy, practical, hardworking travelers and help them take care of their business or leisure travel needs. We provide the best hotel rooms, warmest hotel atmosphere and most courteous service in our market segment at every hotel, every night.

• Fastest growing limited-service hotels in the North America
• Operate and provide franchise services with over 65,000 rooms in over 700 properties
• Locations in 46 states plus Canada and Mexico under the names La Quinta Inns and La Quinta Inns & Suites
• Based out of Dallas, Texas, over 9,000 employees nationwide work on the Bright Side

Our Goal, it's easy
We want for every guest to wake up on the bright side while staying at our hotel. We offer clean and comfortable guest rooms with a dose of advertising humor to help our guest feel optimistic and happy no matter what the day holds. A great portion of this comes directly from our employees attitudes. And as if that wasn't enough, we offer our guest free Bright Side™ breakfast, free hi-speed Internet while they stay with us and comfy beds. Many of our properties include pools and well equipped work-out facilities.

What sets us apart?
Every team member plays a vital role in the success of our family and growth. We are not a conglomerate of hotels brands that make decision on panel of "experts". We make an effort to know all our employees and help them grow through our training program. While we may be one of the largest owner-operators of hotels in North America, we are a family first.

Our Philosophy
At La Quinta, we have a culture by which we are never satisfied. It doesn't matter how well we have done something in the past or how well we may do it today, our goal is to continually improve. Our operating philosophy is very simple:

• Take care of our employees
• Take care of our guests
• Keep the hotels spotlessly clean and well maintained

Everything we do at La Quinta truly revolves around our people, our product and our service.

Benefits
We work just as hard to create a work environment that's equally inviting and with many benefits:

• Medical insurance
• Dental insurance
• Life insurance
  
• Vision coverage
  
• Disability
  
• Paid vacation
  
• Discounted hotel stay at all of our locations
  
• Flex Spending account plans
  
• 401K
  

Ever consider working for a company that the Dallas Morning News agrees is a Top 100 Place to work?  How about a company that not only talks about making coming to work the best part of your day but actually does just that?  La Quinta is the fastest growing hotel brand in the U.S. limited-service segment and we're looking for a new Vice President of Consumer Insight, Analysis and Business Intelligence.  If the mere thought of working with Marketing, Research and Revenue Management in a fun working environment makes you jump for joy every time you think about it, then you may just be the Right Fit for us!  Did we mention we love to have fun?  At La Quinta, we are serious about our work but we don't take ourselves seriously.  Our employees make us who we are and are integral to our success which is why we invest in the happiness and success of our team.  Think you have what it takes to be one of        La Quinta's greatest VPs ever?  Then check out exactly what we are looking for in our VP and send us your resume today!

Position Summary:

The Vice President of Consumer Insight, Analysis and Business Intelligence for La Quinta Inns and Suites manages the internal analysis team responsible for measuring performance and providing actionable insights to drive incremental revenue and profit.  This position provides analytical oversight and strategic support for the Marketing, Operations, Revenue Management and Sales departments. In addition, this VP role manages the market research function for La Quinta including both quantitative and qualitative studies. Research projects include customer segmentation, brand positioning/perception, customer satisfaction, ad copy testing, brand tracking, loyalty program design and product development, and return on investment modeling.  Interfacing with the company's senior leadership team is an important part of this role and this position reports to the Chief Marketing Officer.  This individual will be a member of the internal strategic committee and is expected to regularly present findings and recommendations as well as:

oTrain, manage and develop a staff of analysts

oDevelop and manage monthly performance reporting

oInvestigate and identify company performance issues through performance and consumer analysis

oIdentify consumer insights and provide recommendations

oDevelop and manage market research projects

oManage guest satisfaction vendor (Medallia) for program enhancement and evolution.  Provide high-level strategic reporting around customer feedback

oProvide input and advice on strategic projects (e.g., media mix, channel performance, revenue growth, hotel and region performance)

oLead strategy, design and business requirements for a new reporting platform internally referenced as LQIQ which leverages Qlikview software

oAssist IT in the maintenance of current Cognos reporting environment

oCoordinate annual budget planning process for Marketing, Sales departments

oManage analytical portion of Call Center operations including performance analysis, issue investigation; budgeting/forecasting

 

Education and Experience:

MINIMUM EDUCATION:

oBachelor's degree in business, finance, statistics, or economics; MBA a plus

o7 plus years related work experience in consumer insight and business intelligence.  Ideal candidate will have some experience with new and evolving analytics in new e commerce platforms like Adobe

 

MINIMUM SKILL REQUIREMENTS:

oLeadership - managerial and leadership skills needed for making recommendations within a department in the areas of talent development, staff selection, performance appraisal, and similar supervisory duties.  Plans, assigns, and evaluates the work of subordinates for effective operations and results of the unit.

oCollaboration - works well with others and involves leadership to identify solutions and new ideas.

oManaging Complexity - work is broad in scope covering one or more complicated areas.   A high degree of analytic ability and inductive thinking is required to devise new, non-standard approaches to highly intricate, technically complex problems.

oDecision Making - makes highly complex decisions; Independent judgment is required to recommend departmental or divisional objectives, evaluate new approaches to problem solving, and assess changing facts or conditions.

oProfessionalism - has advanced professional skills at the level of a "seasoned" professional.  Requires extensive knowledge of their discipline and a working knowledge of related fields.  Understands information in several unrelated professional disciplines.  Able to interface and influence senior management.

oCreativity Thinking - has a creative approach to solving problems and looking for...

Zita Perez
Housekeeping Supervisor - Plano West
4 years & 11/mo on the job

"It's nice working for a company that you can feel proud about.  The hotels are nice and I enjoy working with the people."

Olga Harrison
Front Desk Service Representative - Plano West
6 years on the job

"I really enjoy my job - it's never boring at La Quinta."

Thalia Escalante
Front Desk Service Representative - Plano West
6 months on the job

"At La Quinta, management really cares about you - personally and professionally."
"La Quinta does a great job of training its employees. It's part of the reason I look forward to going to work."

Jaime Nicks
General Manager - Valdosta, VA
2 years & 8 mo w/ La Quinta

"La Quinta does an astounding job at bridging the gap between corporate executives and property level employees - other La Quinta team members are a simple call or email away when needed."