Corporate Overview
Destination Hotels & Resorts fosters a creative, entrepreneurial and energetic work environment where people come to work and have the opportunity to make personal contributions to the business in which they work. We value passionate people who love to be challenged and desire the freedom to contribute to the overall success of the organization, while accepting full responsibility and accountability. Your role will be integral to the success of meeting our clients' expectations and the continued growth of the company. We strive to create a work place culture that values family, work life balance, and community. We help develop our associates and provide support for them to be professionally successful and to have future growth opportunities predicated on that success.
We provide the framework and structure you would expect from an industry leading hospitality operator and balance it with a sense of entrepreneurial spirit that defines who we are - freedom from rigid structure, the ability to think without boundaries, a sense of ownership and access to the most sophisticated tools in an environment that is built for success. We seek talented leaders who think independently, are prepared to move beyond implementing someone else's plan and are ready to create their own.
Job Description
· Provide a proactive media relations effort targeting key media and establishing awareness for the Destination Hotels & Resorts corporate initiatives, the properties in the collection and the business development opportunities
· Provide strategic counsel resources and support for crisis communications issues and work with agency or external resources to ensure that the crisis communication plan is updated for the portfolio
· Develop annual budget and plan for any proposed media events along with VP of Marketing and agency of record
· Champion social media/social networking opportunities to showcase the Destination Collection and develop innovative PR and marketing communication programs to optimize these channels to both the media and the consumer. Provide strategic direction and management of corporate social media programs and support for individual properties.
· Support Reputation Management program, Revinate, and work closely with AVP of E-Commerce and properties to integrate these efforts into all properties
· Continue to build a successful PR effort around the core components of the Destination Model: Destination Meeting Collection; Destination Delivers loyalty program; the Destination Earth environmental program; and the Destination business development initiatives and continue to develop innovative solutions to optimize PR efforts for "like" properties and collections
· Support new acquisitions through media relations, property support
· Manage the Destination press kit and online media center
· Provide support and education at Destination boot camps, sales meetings and other educational sessions for the individual properties
· Develop and maintain successful media relations that will benefit the corporate initiatives and individual property collections and goals
· Manage the PR analytics and reporting tools and continue to create contemporary solutions to integrate the PR metrics into all marketing measurements
· Work with VP of Marketing to identify relevant partnerships that extend the identity of DH&R and the property brands
· Build a strong PR community of property PR managers, directors and agencies and ensure alignment with corporate goals, sharing of success practices and support for their strategic plans