Membership & Marketing Director

The prestigious New York Athletic Club,one of the world's premier private clubs, founded in 1868 and located on Central Park South in Manhattan is seeking a Membership and Marketing Director. Competitive salary and excellent benefit package. The candidate for this position will develop and implement programs, projects and activities designed to increase and retain membership in the Club as well as market internal club activities to the membership.

Essential Functions

• Plan and implement strategies to meet club membership goals
• Assists prospective members in completing application requirements
• Conducts orientation program for new members
• Promotes club activities
• Organizes prospective member functions
• Calls and requests active members to make referrals and to assist with recruitment efforts
• Develops report(s) and undertakes special projects as applicable if membership retention problems arise
• Drawing from existing membership rolls, determines markets to be canvassed for qualified individuals. Completes and maintains invitee roster.
• Assesses the need for and makes recommendations regarding membership classifications to help ensure that the needs of the ever-changing markets are met
• Interacts with club members and instills confidence that the club is operating in the best interests of the membership
• Attends applicable club committee meetings to ensure that members’ interest are consistently addressed
• Conducts tours for prospective members
• Follows up on member referrals
• Organizes production of membership kits
• Researches and analyzes demographics, market segmentation data, etc.
• Tracks the success of all membership activities
• Attends management and staff meetings
• Effectively responds to member comments in accordance with club standards, policies and rules; uses ideas, feedback and suggestions to continuously improve the services provided to members
• Develops and adheres to a departmental budget. After approval, monitors and takes corrective action as necessary to help ensure that budget goals are attained
• Plans and develops training programs and professional development opportunities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s (BA) and 2-3 years related experience and/or training; or equivalent combination of education and experience.