Director of Sales

POSITION                                                                 CLASSIFICATION

Director of Sales                                                      Full time position

REPORTS TO:  VP Marketing & Sales              

JOB SUMMARY:

Actively solicit group, leisure, incentive, event and meeting business to West Hollywood through direct sales.  Work as a facilitator among the area’s hotels and other facilities to attract business to West Hollywood.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Organize, develop and assume responsibility for implementation of a comprehensive sales and marketing program to bring business to West Hollywood.
• Develop the overall strategy and implement all direct sales programs including tradeshows, site visits, sales calls, city sales missions, client appreciation events, and fam trips.  This is presented in a full Marketing Program including Sales Calendar and Trade Show Calendar.
• Create yearly programming calendar, highlighting co-op opportunities for hotels and event venues.
• Produce client appreciation events in major feeder markets.
• Work closely with CTTC to establish brand internationally.
• Maintain a well informed, working knowledge of the facilities, attractions and services, private and public, available in the area.
• Maintain good relationships with managers and staff of all area hotels and facilities.
• Maintain familiarity with competing destinations and issues that impact West Hollywood’s ability to compete.
• Conduct quarterly meetings with DOS’s of hotels/facilities.
• Oversee and manage sales budget with supervision of VP Marketing & Sales
• Produce Monthly Sales Reports.
• Perform other related duties as required and assigned.

QUALIFICATIONS:

Requires Bachelors Degree in Marketing, Business, Travel & Tourism or related field. Computer experience with word processing (preferably Microsoft Word) and Excel is necessary. Minimum of 2 years sales in hospitality industry required, preferably hotel sales or CVB sales.