Director of Sales

Responsible for revenue production for the hotel by meeting or exceeding planned revenue objectives for: RevPAR, occupancy and average daily rate (ADR). Manage all areas of sales according to Baywood Hotels standards to achieve a professional rapport within the local business community.

MARKETING AND SALES MANAGEMENT
- Assists with the development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment.
- Implements hotel’s marketing and sales plan.
- Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
- Identifies and maintains constant communications with the hotel’s key accounts.
- Establishes lists of top accounts and top target accounts. Maintains communication with these accounts on a monthly basis.
- Actively sells room/nights through outside sales calls, telemarketing, tours, etc.
- Actively markets the hotel through advertising, blitzes, direct mail campaigns, etc.
- Establish and maintain a strong professional relationship with local Convention & Visitors Bureau
- Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to solicit additional leads, etc.).
- Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.

GUEST SERVICES
- Supports guest service as the hotel’s driving philosophy.
- Personally demonstrates a commitment to guest service by responding to guests’ needs.

PROFIT MANAGEMENT
- Meets or exceeds budgeted RevPAR for the hotel.
- Prepares departmental budget that correctly reflects the hotel’s business plan
- Knows the hotel’s demand segments and sources of business for each and balances market segments according to supply and demand.
- Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor.
- Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).

OTHER
- Ensures that hotel employees (especially front desk staff) are familiar with key accounts and their specific needs and arrangements (rates, room types, key contacts, etc.).
- Additional responsibilities may be added by the immediate supervisor.

- Minimum 1-2 years experience in hotel sales with proven track record
- Effective communication skills, both written and oral
- High performance standards with a high level of enthusiasm
- Proactive sales approach, assertive and fast-paced, driven to succeed. Inside and outside sales calls.
- Ability to quickly evaluate alternatives and decide on a plan of action
- A team player
- Strong computer proficiencies in SalesPro and Microsoft Office
- Develop and manage sales plans and strategies to meet or exceed sales goals
- Organizational skills, customer service skills, time management skills

- Holiday Inn/IHG Brand experience is an added
- Knowledge/Experience in the Harrisburg market a plus