Director of Sales

Major Duties and Responsibilities:

• Achieve and exceed budgeted room nights and revenue goals annually
• Direct and manage sales & marketing team to include group, transient, and catering/banquet sales activities to maximize revenue for the hotel
• Work with Marketing Manager and assist with managing/directing all local advertising, public relations and promotional activities
• Oversee all marketing and sales partnerships and promotions
• Handle top Group and Transient accounts for the hotel
• Analyze critical pieces of business/accounts and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service
• Assist Sales and Catering Managers in obtaining necessary customer information and closing business as required
• Actively participate in sales presentations, property tours and customer meetings
• Write and execute annual hotel marketing plan in order to maintain as well as uncover new business
• Performs the role of industry spokesperson and representative for hotel
• Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings required/requested.
• Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
• Works with Director of Revenue and GM to ensure accuracy for forecasting of revenues
• Oversee relationship with reservations to ensure response time is in line with luxury standards
• Ensures that all decisions and resulting actions are aligned with the Surrey policy of 100% guest satisfaction producing a high level of service.
• Has a strategic perspective by continuously developing our brand and integrating it into every aspect of the guest experience.
• Complete monthly sales activity reports and other required Affinia reports
• Perform other related duties as requested

Technical Skill Requirements:

• Excellent working knowledge of all operating processes
• Comprehensive knowledge of all market segments
• Comprehensive knowledge of technical and managerial applications of PMS, Delphi and appropriate PC applications                              
• Operational knowledge of reservations sales process
• Operational knowledge of national sales process
• Familiar with legal and contractual agreements
• Able to develop and manage budgets

Experience and Qualifications:

Essential:

• On Property DOS experience required (NYC hotel experience preferred but not required)
• Proven team leader with a high level of energy and motivation
• Results oriented with an emphasis on both individual and team accountability.
• Minimum of five years of sales leadership in similar sized operation

Desirable:

• Delphi Knowledge.