Database Marketing Manager

Company Philosophy & Team Member Responsibility:

Guest Service Expectations:

• Treats guests with a sense of caring and individuality while effectively identifying their specific needs.
• Informing supervisor of guest needs which may require special accommodations.
• Showing special recognition of frequent guests.
• Maintaining a safe, clean and comfortable environment at all times.
• Consistently welcoming guests, thanking them for their patronage, seeking ways to make them comfortable and expressing your desire to have them return.
• Presenting a neat, clean, well-groomed appearance at all times.
• Maintaining constant awareness of services, promotions, and events offered at the facility and informs guests.

Teamwork Expectations:

• Cooperating and communicating with fellow team members in all departments and always striving for mutual respect and a feeling of camaraderie.
• Projecting a positive, helpful image/attitude.
• Accepting direction from supervisor and demonstrating ability to profit from constructive criticism.
• Contributing to the success of the organization by producing accomplishments rather than activities, completing your duties with enthusiasm and by helping fellow team members improve job skills and performance.
• Voluntarily assisting new team members to adjust to their work environment.
• Reporting for work on time and by showing flexibility to work overtime, and/or changing hours or days off.

Productivity & Profitability Expectations:

• Relating ideas for improvements.
• Knowing, understanding and complying with established Company and departmental policies and procedures.
• Ensuring your work place is hazard-free.
• Informing your supervisor of all pertinent information and reporting any irregularities to the Company...
• Being proficient and accurate in all job duties and taking advantage of opportunities to improve your job knowledge and performance.
• Adhering to the established work schedule.
• Cooperating with all departments during investigations if required.
• Maintaining an orderly, clean, and attractive working area.
• Maintaining a constant awareness of safety and accident prevention, performing all job duties in the safest possible manner, and immediately notifying the supervisor and completing an accident report if a personal accident does occur.
• Performing other duties as requested or assigned.

Job Functions:

• The Database Manager is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.
• The Databases Manager executes all aspects of data related activities and administers the production of direct mail and player lists.
• Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.
• Evaluates effectiveness of database marketing efforts and makes recommendations.
• Assists in the development and execution of effective prospect and retention marketing programs for the property.
• Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
• Accurately tracks redemptions of all database marketing programs.
• Produces timely analysis reports to determine profitability of Database Marketing programs.
• Adheres to all regulatory, company and department policies and procedures.
• Responsible for assisting in developing in accordance with established policies, procedures and controls.
• Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.
• Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
• Researches competitor’s usage of technology, as well as new technologies that may be of interest to the casino.
• Develop queries and procedures to extract and communicate required information.
• Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.
• Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
• Assists in the creation of Return on Investment spreadsheets.
• Assist and participate in marketing functions as required.
• Assists in developing databases marketing plans and budgets.
• Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
• Maintains confidentiality of customer information.
• Ability to read, analyze and interpret financial reports and marketing analysis reports.
• Work closely with related departments to mange and utilize the customer databases to consistently yield the most profitable mix of business.
• Develop, provide and utilize data driven decisions and efficient data extraction.
• Provide solid project management skills to mange multi-faceted, complex direct-marketing programs with both internal and external vendor/agencies.
• Performs other related duties as assigned.
• Works closely with Slot Departments/Hosts, Players Club, F&B, IT, Accounting and direct mail vendors.
• Analyzes customer and group trends and provides monthly reports.
• Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary.
• Provides training as assigned for employees. Provides systems training related to promotions, special events and on-going promotions.
• Fields patron complaints when they become issues or inquiries.

Job Requirements:

• Bachelor’s degree in Marketing or Information Technology and/or appropriate database
• marketing/casino experience.
• Thorough knowledge and understanding of player tracking and analysis system.
• Experience with quantitative analysis and/or statistics, including one year experience in programming languages (C++, Visual Basic, Java and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.
• Excellent organizational skills; experience with Microsoft Office programs; superior oral,written and interpersonal communication skills; ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required. Must have intermediate MS Excel, Access, Word and PowerPoint skills.
• Must have well rounded marketing and customer relations skills.
• Ability to develop and implement, as well as provide training for new programs initiatives.
• Proficient in computers, including database applications, e-mails and Internet.
• Knowledge of applicable law, regulations, rules, procedures and administration if preferred.
• Excellent interpersonal skills and the ability to quickly evaluate alternatives and decide on a
• plan of action.
• Ability to make presentations both written and oral.
• Must be able to meet with various outside agencies and vendors on a professional level.
• Ability to communicate with Team members and guests.
• Ability to be a TEAM player.
• Ability to successfully fulfill the pre-employment process.
• Ability to work flexible shifts and days of the week including holidays.
• Ability to obtain and maintain all necessary licensing.