First Hospitality Group is a national, experienced and established hospitality management and development company serving the investment and real estate industries.

Since 1985, we have been an award-winning pioneer in the hospitality industry. We have successfully developed, marketed and managed a host of over 16 brands and 50 properties throughout the midwest.

We know the industry and we know the players. Through our deep-rooted relationships with key leaders in the hotel, restaurant and finance communities, we collaborate on each project to maximize and achieve the profit potential for each site.

Our Goals:
We provide a broad based, experienced supervisory staff focused on achieving all of our goals: exceptional financial returns, well-trained and motivated associates, and superior levels of guest satisfaction.

Our outstanding track record has been achieved through an uncompromising and consistent dedication to these goals. With over half of our managed properties owned by our company and its principals, we approach our day-to-day activities with this entrepreneurial ownership perspective. The results speak for themselves.

Marketing Manager

Position Description

The Marketing Manager is a key member of the sales & marketing team, responsible for the support of a wide-range of print and digital marketing initiatives, both local and with the Hilton brand. This individual will lead the production and execution of paid search, SEO, email, and social media communications. This individual will also be responsible for digital marketing reporting and helping maintain the Hilton Indian Lakes Resort website initiatives. The ideal candidate is hotel and technology savvy and demonstrates the ability to deliver results in a fast paced environment.

Position Responsibilities:

• Report to the Director of Sales & Marketing to develop and execute short and long term marketing strategies for our hotel.
• Monitor, analyze and report on email, website, social media, search and other digital marketing initiatives
• Work closely with 3^rd party agencies to develop web content, banner ads and compelling paid search copy
• Proactively work with the GM, Sales & Revenue team and Golf to successfully market the resort, as requested.
• Report campaign performance to Director of Sales & Marketing and upper management
• Help execute all aspects of Paid Search (Google/Bing/Yahoo), including structuring campaigns and ad groups, generating keyword lists and reviewing performance
• Create and implement social media strategies and monitor social media presence
• Create and post ads, as directed

Assist in other Marketing functions as needed.

Requirements

• 2-3 years online marketing experience in a B2C environment
• Knowledge of web analytics
• Experience managing Google AdWords, Microsoft adCenter and Yahoo Sponsored Search accounts
• Understanding and participation in social media, including experience with Facebook, YouTube, Twitter, Foursquare and other social media platforms
• Self-starter, work with minimal oversight
• Both strategic and tactical performer, both creative and analytical thinker
• Strong organizational, interpersonal, and communication skills
• High level of creativity
• Expertise in MS Office

Equal Opportunity Employer