Job Summary
Director of Sales and Marketing
The Power of One®
The "Power of One" is the key component of the Omni Hotels' company culture: it's the way we work.
Omni Hotels associates are encouraged to make decisions that exceed the expectations of our internal and external customers by using The Power of One" service code. Our culture provides associates with the training and authority to make these decisions in a positive, supportive environment and rewards them through the Omni Service Champions program.
Job Description
Omni Hotels & Resorts is seeking a dynamic Sales Leader
who brings strong leadership and revenue driven hotel
sales experience and is interested in joining an
industry leading company. Based at our Omni Shoreham
Hotel, Washington, DC, you will engage in selling and
leading a team of senior sales, convention services and
catering associates in our sales and delivery efforts
for the Omni Shoreham Hotel. If you are goal oriented,
energetic, have previous or current leadership
experience then we offer the perfect environment for you
to succeed.
Purpose of this position is to develop and execute
strategic sales and marketing plans and activities to
generate and maximize overall revenues, through
marketing, sales, promotion, advertising and public
relations that will impact positively on all operating
departments of the hotel, thereby resulting in a
profitable return on the ownership's investment. This
person will oversee, stimulate, guide and support the
sales operation, convention services department,
catering department and revenue management to maximize
revenues: maintain positive interdepartmental
communications; contribute to the overall direction and
operation of the hotel and to effectively control and
minimize all marketing expenses while exceeding overall
budgeted revenues and occupancy. Knowledge of future
company direction, goals and initiatives are imperative
to success. Success is measured through increased
revenues, improved account revenue share and increased
customer value.
Job Requirements
Essential Functions
* Maintain emphasis on exceeding established group
rate guidelines.
* Develop, maintain and implement strategies/action
plans to generate revenues for the hotel.
* Stimulate productivity of all sales staff through
guidance, development and support.
* Develop, maintain and implement creative packages to
fill identified need periods in all markets.
* Active solicitation of key accounts to generate
direct sales.
* Maintain Sales Team's focus on a Proactive
Solicitation environment.
* Assist in the achievement of overall Food and
Beverage revenue.
* Design and seize all advertising and public
relations opportunities.
* Develop, maintain and implement the budgeting and
forecasting process.
* Effectively control all marketing expenses to insure
optimum operating profit.
* Ensure that all administration procedures are in
place and functioning effectively.
* Ensure that all required reports are completed on a
timely basis.
* Promote high visibility of hotel through active
involvement in industry associations and trade
shows.
* Provide proper collateral and information vehicles
to keep customers informed an updated on the hotel.
* Ensure a challenging and exciting environment to
encourage full career development and personal
growth.
* Support and promote all Corporate programs to
increase customer awareness of Omni Hotels and
ensure that the customer receives the appropriate
benefits of each program.
* Through the Convention Services Department, maintain
product and assure the protection and cleanliness of
the owner's physical assets.
* Enjoy the Hospitality business, be able to
effectively communicate expectations to the team
while creating a challenging but fun work
environment.
Business Planning
* Uses resources and data to develop strategic plans
to sell segments. These plans will incorporate both
customer expectations and company?s goals relative
to revenue.
* Understands Omni Hotels sales and business
processes, supports corporate and hotel goals and
contributes the enhancement of customer value.
* Develops and executes tactical sales processes that
support the Hotel?s strategic plan.
* Organizes activities and resources in a manner that
maximizes productivity and efficiency
* Focuses on personal sales efforts to achieve maximum
revenue return from Key Accounts.
* Monitors achievement objectives and goals for the
Hotel and takes appropriate action to correct
shortfalls versus the strategic plan.
* Prepare and manage an annual budget for travel and
other business expense.
* Grow relationships at the appropriate levels, both
internally and externally that enable the
development and advancement of sales initiatives..
Leadership
* The ability to successfully lead sales & marketing
efforts to increase overall revenue.
* Seek input and opinions from all relevant parties.
Secures all facts prior to making decisions.
* Can accurately recognize the strengths / limitations
of others
* Accepts leadership responsibilities by modeling
proper selling techniques, effective development of
others and commitment to industry and personal
development.
Communication
* Develops effective presentation (orally and written)
where ideas, opinions, recommendations and
conclusions are understand.
* Maintains communication with Key Accounts.
Understands Hotel performance, customer issues and
trends.
* Clearly articulates vision, goals, initiatives and
expectations for the Hotel.
* Promotes and provides leadership in fostering
property sales / national sales synergies.
Basic Skills & Requirements
* Account Planning Skills. Identifying and
understanding account potential and the ability to
set mutual Omni / Customer expectations.
* Management of the customer decision and relationship
process
* Ability to communicate issues and concerns at all
level of the organization.
* Ability to direct and lead activities through
internal and external resources.
* Strong interpersonal skills and the ability to work
in a team oriented environment.
* Business Planning skills and budget management
skills
* Ability to scan and assess the competitive arena as
it relates to region and segment to refine/improve
customer value proposition.
* Creative and strategic skills.
* Ability to manage multiple priorities and
reprioritize when necessary,
* Financial analysis skills. Ties strategies and
planned actions and results.
* Strong statistical analysis and business case
development
* Communication skills including group presentations,
written and oral.
* Team management skills including participation,
engages in difficult issues, and effectively
influences non-direct reports.
* Strong understanding and expertise in the sales &
marketing process.
Qualifications
* Director of Sales & Marketing Experience
* College degree or equivalent experience
* Proficient in use of Excel, Word and access database
tools.