The Power of One®

The "Power of One" is the key component of the Omni Hotels' company culture:  it's the way we work.

Omni Hotels associates are encouraged to make decisions that exceed the expectations of our internal and external customers by using The Power of One" service code.  Our culture provides associates with the training and authority to make these decisions in a positive, supportive environment and rewards them through the Omni Service Champions program.

Job Description

About GHA:
Global Hotel Alliance (GHA) is the world's largest
alliance of independent hotel brands. GHA currently
includes Anantara, Doyle Collection, First, Kempinski,
Leela, Lungarno Collection, Marco Polo, Mokara, Omni,
Pan Pacific, PARKROYAL, Shaza, Tangram and Tivoli
encompassing over 300 upscale and luxury hotels with
over 70,000 rooms in 55 different countries.
This position is based in the GHA Dallas office, located
within the Omni Hotels corporate office, and reports to
the GHA Loyalty Marketing Systems Manager.

Job Description:
The Email Production Specialist is responsible for the
development of HTML email templates, segmenting email
distribution lists, executing QA test plans and managing
the deployment of outbound emails for various marketing
campaigns. Extensive hands-on experience developing HTML
emails and deploying email campaigns is essential for
this role. In addition, this position will be
responsible for updating existing print collateral
templates as needed.


Essential Job Duties and Responsibilities:
* Convert Photoshop design files into HTML email
templates
* Create and edit email templates optimized for
compatibility across all major email clients using
proper HTML coding and styling techniques.
* Optimize mobile experience through custom templates
and responsive design
* Maintain awareness of email marketing trends,
technologies and regulatory compliance (e.g. CAN-SPAM)
rules
* Manage data queries and setup dynamic content rules
* Implement list segmentation strategies for targeted
email campaigns
* Send test messages to ensure emails are rendering
correctly across major email clients, and to ensure
dynamic content populates correctly based on
segmentation rules
* Manage content updates, A/B testing and click tracking
to assess and improve email response rate
* Collaborate with Marketing Manager to proactively
monitor marketing metrics (open
rates/click-through/deliverability/conversions/etc.) and
provide recommendations for improvements

Job Requirements

Qualifications and Requirements:


This position requires significant email experience -
email deliverability and HTML optimization across IPs

* Bachelors degree in graphic design, art, visual
communication, advertising or related field required;
experience in travel industry and/or international
business a plus
* Expertise creating HTML emails using nested table
structures and inline styling techniques
* Experience working with dynamic-based content to
deploy multiple content versions based on language
preference and/or market segmentation
* Experience using third party email deployment
platforms (BlueHornet, ExactTarget, Silverpop, etc.)
* Knowledge of APIs and XML programming
* Working knowledge of Adobe Photoshop, Illustrator,
InDesign and Dreamweaver required
* Basic understanding of JavaScript, PHP and Flash a
plus
* Basic MS Word, Excel and PowerPoint knowledge
* Excellent project and time management skills, as well
as strong verbal and written communication skills
* Innovative problem solver who is intensely
detail-oriented, results-focused and able to
successfully execute multiple projects accurately and on
time
* Must be able to work in a team environment, as well as
individually