Sage Hospitality exists to lead the industry as an investor and operator. They are recognized as an innovative leader in the industry, specializing in the management of premium-branded hotels. Sage owns and operates hotels representing many internationally known brands including Starwood, Marriott, Intercontinental, Hilton and many others. Sage also owns and operates some of the most innovative and deliciously unique restaurants as part of the Sage Restaurant Group. Sage services a wide cross-section of industry segments including luxury, full-service, select-service and extended-stay hotels, both branded and independent. They operate with three hotel divisions to compliment the breadth of their portfolio: Premier & Lifestyle, Full Service, and Select Service.

Founded in 1984, Sage Hospitality has approximately 6,000 associates nationwide and is based in Denver, Colorado. Culturally they strive to enrich the lives of the associates, guests and the community. Sage seeks to understand their partners’ goals and values ensuring alignment; and always act in a transparent manner. Sage bases their actions our their strong values and guiding principles which consist of Integrity, Pride and Team Spirit, Personal and Professional Development, Extraordinary Guest Experiences, Engaging In Our Communities and Driving Performance.

POSITION FOCUS
Responsible for assisting the Director of Interactive Marketing in the management of SEO initiatives. Will advocate, manage and drive SEO by promoting best-practices in SEO and social media.

SERVICE CULTURE FOCUS
To support Sage’s Vision of being recognized by our customers as the best in our business through ensuring a culture that “makes the ordinary extraordinary!” You should champion this culture in every touch point of our business from our associates, guests, owners and communities. The service and courtesy you extend and promote on a daily basis will ensure a healthy and productive culture of serving others with excellence.

ESSENTIAL RESPONSIBILITIES
Able to create, justify, communicate and implement SEO strategies.
Report on SEO monthly performance with a rollup of quarterly and year end results utilizing reporting tools such as Google Analytics
Utilize project management software such as Basecamp or Asana to track completion tasks
Work closely with hotel clients to answer questions and educate them regarding SEO best practices
Keeps a pulse on emerging trends in SEO and how it can relate to hospitality marketing
Have excellent and extensive technical, on page and linking strategy knowledge & skills including the following:
1. White Hat Search Engine Optimization Methods
2. Google & Yahoo Pay Per Click Methodologies
3. Social Media Platforms
4. Web Article & Content Creation
5. General Understanding of Search Engine Marketing Best Practices
6. Good Knowledge of Google Best Practices
7. Solid Knowledge of Back-Linking Best Practices
8. Solid Knowledge of Google Analytics and General Website Analytics Key Point Indicators.
9. Working Knowledge of WordPress CMS 2.5 – 3.0
10. Able to create, justify, communicate and implement SEO strategies.
11. Able to assess the performance of SEO activity.

OTHER RESPONSIBILITIES
May perform other duties as assigned

SUPERVISORY DUTIES - None

Competencies

Energy and Drive
Energetic and takes initiative. Is pro-active and persistent in pursuing and completing tasks. Strives to exceed expectations and goals.

Strategic Skills
Proficient in position required job skills and knowledge. Intelligent in grasping and integrating new information. Is an active learner with a strong sense of curiosity. Has natural instincts and insight for finding the best solution to unclear situations, issues and problems. Considers multiples resources and methods for analyzing problems. Makes great decisions.

Personal and Interpersonal Skills
Welcoming and warm personality. Able to engage easily and actively connect with others. Is genuinely caring and compassionate; visibly demonstrates desire to understand others. Creates confidence and trust with others, is socially aware of self and others and is known for communicating the right message at the right time. Utilizes a variety of approaches and communication techniques tailored to each situation. Is comfortable in conversing with individuals from a variety of backgrounds and at all organizational levels. Is direct yet tactful and considerate of audience. Positively accepts and provides feedback.

Operating Skills
Is effective in prioritizing work; consistently manages time and processes to create maximum efficiency with minimum disruption or redundancy. Is time sensitive, understands how work and processes fit in with other departmental or business priorities and objectives. Is able to adjust work to accommodate expected and unexpected changes. Is able to gauge progress with respect to overall impact and results.

Courage
Can think and act independently with confidence. Has personal fortitude and integrity when faced with challenges.

Knowledge/Skills
Proven track record of delivering SEO results
Well organized and able to multitask; can handle pressure and work to deadlines.
Abilities
Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%

Education/Formal Training
Applicable education, training, certification, or degree

Experience
Minimum of 1 year experience in search engine optimization and will have managed SEO improvements for another organization with demonstrable results. Hands on SEO experience

Material/Equipment Used
Office equipment, PC

Environment
Prolonged sitting throughout entire shift at computerized workstation in office environment.
Office environment – 90%, Hotel environment – 10%